Analytics, Modelling and Forecasting
Businesses can take advantage of Artificial Intelligence and Machine Learning to study consumer behaviour which is useful to businesses to tailor their products, services and marketing strategies. Individuals can select, purchase, use and dispose the goods
Quality of data has a vital role in predictive analytics that shapes the accuracy, reliability and utility of its outcomes. Data quality dimensions encompass accuracy, completeness, consistency, timeliness, reliability, and relevance. Common challenges in ensuring high data quality include human errors in manual data handling
Real-world data representing the time dimension can be used to forecast future scenarios using time series forecasting methods. Autoregression, moving average, autoregressive moving average and automated machine learning (automated ML)
